Social Media and Digital Marketing Fundamentals

The Social Media and Digital Marketing Fundamentals Programme strengthens organisational growth by building capacity to market effectively across digital platforms.

Businesses benefit from improved brand visibility, customer engagement, and competitive positioning in online markets. Accredited by ICITP and aligned to SAQA standards, the programme ensures compliance and delivers recognised certification that enhances organisational credibility.

  • 1 Month
  • Non-credit bearing
  • NQF Level - None
  • SAQA ID: None
Overview
Objectives
Modules
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The Social Media and Digital Marketing Fundamentals Programme strengthens organisational growth by building capacity to manage a strong digital presence.

It introduces strategies for content creation, online advertising, and analytics that enable businesses to drive customer engagement and market expansion.

By embedding these skills, organisations improve visibility, competitiveness, and long‑term sustainability.

Accreditations

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Programme Objectives

The Social Media and Digital Marketing Fundamentals Programme targets the following objectives:

  • Understand the core concepts of digital marketing and its benefits
  • Apply social media strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and X
  • Create engaging digital content and schedule campaigns using professional tools
  • Develop a basic paid advertising plan with effective budget allocation
  • Apply SEO and email marketing principles for deeper digital reach
  • Use analytics and performance metrics to evaluate digital campaigns

Who will benefit?

  • Learners looking to enter or upskill within the digital marketing field, including entrepreneurs, professionals, and creatives who want to strengthen their online presence.

Programme Modules

  • Introduction to Digital Marketing: Comparing traditional vs digital marketing, benefits, and challenges

  • The Digital Marketing Funnel: Awareness, consideration, conversion, and customer journey mapping

  • Social Media Platforms Overview: Choosing platforms for different business goals

  • Content Creation and Scheduling: Canva, Hootsuite, Buffer, and content calendars
  • Paid Advertising and Budgeting: Boosting posts, Ads Manager basics, and simple budgeting
  • SEO and Email Marketing Basics: Keywords, ranking, and Mailchimp essentials
  • Digital Analytics and KPIs: Google Analytics, engagement, CTR, and other key measures
  • Final Project: Developing a digital marketing plan

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