Social Media and Digital Marketing Fundamentals

Learn the fundamentals on online marketing across various platforms.

This programme is accredited by ICITP (Institute of Chartered IT Professionals) and aligned to SAQA standards. Successful learners will receive a professional certificate issued by ICITP.

  • 1 Month
  • Non-credit bearing
  • NQF Level - None
  • SAQA ID: None
Overview
Objectives
Modules
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Social Media and Digital Marketing Fundamentals equips learners with the skills to build and manage a strong digital presence.

The programme introduces strategies for content creation, online advertising, and analytics, enabling participants to confidently apply digital marketing principles that drive engagement and growth.

Accreditations

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Programme Objectives

The Social Media and Digital Marketing Fundamentals Programme targets the following objectives:

  • Understand the core concepts of digital marketing and its benefits
  • Apply social media strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and X
  • Create engaging digital content and schedule campaigns using professional tools
  • Develop a basic paid advertising plan with effective budget allocation
  • Apply SEO and email marketing principles for deeper digital reach
  • Use analytics and performance metrics to evaluate digital campaigns

Who will benefit?

  • Learners looking to enter or upskill within the digital marketing field, including entrepreneurs, professionals, and creatives who want to strengthen their online presence.

Programme Modules

  • Introduction to Digital Marketing: Comparing traditional vs digital marketing, benefits, and challenges

  • The Digital Marketing Funnel: Awareness, consideration, conversion, and customer journey mapping

  • Social Media Platforms Overview: Choosing platforms for different business goals

  • Content Creation and Scheduling: Canva, Hootsuite, Buffer, and content calendars
  • Paid Advertising and Budgeting: Boosting posts, Ads Manager basics, and simple budgeting
  • SEO and Email Marketing Basics: Keywords, ranking, and Mailchimp essentials
  • Digital Analytics and KPIs: Google Analytics, engagement, CTR, and other key measures
  • Final Project: Developing a digital marketing plan

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